PHARMA HRM

Specialised CRM system Pharma HRM

Pharma HRM is software of CRM/ETMS class for pharmaceutical companies.


Pharma HRM includes three main blocks:

Eternal service management

A unified MPI and pharmacy register with detailed information: work schedule, merchandizing, rival activity, gifts, participation in promotional activities, etc.

A unified register of physicians and pharmacists: categorization, full history of relationships, reasons for loyalty, financial significance, etc.

Sales force planning: assignment of tasks for each employee, analysis of work schedule implementation in terms of medical specialists, medicines and types of activity (performance evaluation of each employee and an external service as a whole)

Promotional activity: daily report on the visits, task performance control, feedback and remarks on medicines, accounting of promotional materials expenditure

Budgeting of each employee, accounting of planned and specific expenses

Marketing management

Marketing project management: project time-management, promotion channel management, resource distribution and information exchange

Efficiency assessment: correlation between marketing expenses and sales, comparison of regional performance and profitability of each product

Financial management: non-cash expenses of the head office, cash expenses of field forces and marketing event budgeting

Sales management

Initial sales to distributors

Secondary sales to customers, based on distributors reports

Marketing information (based on the special databases IMS, DMS and other marketing researches)

Benefits of Pharma HRM usage:

  • Increase in sales
  • Efficiency enhancement of external services
  • Transparency of marketing services
  • Operational and full administrative analytics
  • Mobility: application for tablets based on Android and iOS, application for on-line/ off-line work on Windows devices