• MCV — Market Cross View

Analytical product, based on integrated data for rapid evaluation of marketing communications effectiveness.

Integrated data types:


  • Retail
    sale out



  • Promotional
    activity



  • TV-advertising



  • Doctors
    prescriptions



  • Average
    weighted price



  • -% of active
    retail outlets



Features and benefits:

Complex analysis of marketing communications effectiveness
Evaluation of interaction with target audiences: doctors, pharmacists, end-user
Price strategy of companies
Monthly dynamic control