• MCV — Market Cross View

Analytical product, based on integrated data for rapid evaluation of marketing communications effectiveness.

Integrated data types:

  • Retail
    sale out

  • Promotional

  • TV-advertising

  • Doctors

  • Average
    weighted price

  • -% of active
    retail outlets

Features and benefits:

Complex analysis of marketing communications effectiveness
Evaluation of interaction with target audiences: doctors, pharmacists, end-user
Price strategy of companies
Monthly dynamic control